Clothes for the founders, the creators, the makers and the side hustlers.
Clothes that support and contain you whilst you push hard into the night. Clothes for when things are tough, when your stress is high, and when the buck stops with you. Clothes that keep you safe while you go beyond your limits. Clothes for the Unknown.
In mountaineering, a false summit is a peak that appears to be the pinnacle of a mountain which upon reaching, turns out the actual summit is much higher. False summits can have significant and discouraging effects on climbers' psychological states by inducing feelings of lost hope or even failure. The term false summit can also be applied idiomatically to non-mountaineering activities, like new business ventures, start ups, or career changes - where obstacles posing as the end goal produce the same psychological effects. In order to reach the real summit, ‘climbers’ need to build up enough resilience and belief in their ‘climb’ to overcome the false summit and carry on upwards beyond an unknown number of further false summits to reach their goal. Accepting the false summit as a natural and positive part of a journey towards a challenging but rewarding goal is a crucial part of a growth mindset to success. Those founders, creators, makers and side hustlers who carry on towards their summit regardless are our Heroes of the Unknown. And we are creating clothes for them to keep them safe and warm on the ascent towards their unknown.
Certified organic. Made by properly paid workers in a factory audited for safe and dignified working practices.
False Summit is created and sold by Future Strategy Club (FSC), a Peckham-based creative agency committed to using its creative powers for good by putting a large chunk of its profits into a Social Incubator to drive prosperity in the community.